Interport has concentrated upon the opportunities presented by the growing market for Parallel Imported products within the UK.
P.I. or Parallel Importing (Imported Ethicals) is the sourcing of branded products in European (E.U.) markets and importing them into the UK, where they are distributed in competition with identical products supplied by the original manufacturer.
A generic drug is marketed under the chemical name of the principle active ingredient rather than a brand name. Generic drugs can only be sold after any patent protection covering the original branded drug has expired. Generic drugs are marketed alongside the original branded drug and are often considerably cheaper.